Small Business Online Marketing – 5 Hot Tips

If you have reached the stage of considering taking an online marketing course for your business, congratulations! You will have no doubt realized, that a strong online presence is essential for the future growth of your business. In this era of great change, an online marketing course will direct and guide your business to future success, growth and prosperity.

There are numerous online marketing courses available on the internet.There are many different points of view as to which marketing strategy to adopt. Strategies like these will be instrumental in helping you achieve your goals.

I strongly advise that you set your goals higher than ever before, for the simple reason that, conventional marketing techniques pale in comparison when you compare the traffic they generate to the traffic the internet can generate. These conventional strategies contained the media associated with TV advertising,Newspapers and Radio. This is because the mass market that the internet can reach far exceeds these three markets combined.

An online marketing course which can achieve spectacular results should have most, if not all of the following five elements. Bearing in mind that any one of these elements alone could explode the traffic numbers visiting your website and skyrocketing your sales to new heights.

1. The first element should consider and demonstrate the advantages of getting web traffic from your local TV news station’s website. Believe it or not it is very possible to get their web traffic to visit your website.

2. The second element relates to search engine optimization (SEO); there are nine search engine optimization steps that most business owners don’t know. These unique methods will send your website right to the top of the Google search engine, among others.

3. The third element should include methods which would allow you to get double listings in Google. This would double your chances of getting that web traffic which is most sought after.

4. The fourth element I suggest, should teach you how to get extra exposure on the “Google Local” business listings. If you have ever done a search for a “service + city” type of business, you’ll notice that a few select businesses will show up prominently…

5. The fifth element that should not be overlooked is the social networking sites, like Facebook, Myspace and Twitter. It is unbelievable how much web traffic these sites attract. It is imperative that the online marketing course can show you how to capture as much of the enormous traffic that these sites generate.

Small Business Online Marketing – 3 Tips to Launch Your Online Marketing Today

Online Marketing can be simple. The secret is having consistent small daily action and a simple system in place to keep you on track on what to do and when to do it.

Do not keep yourself a secret to the point of forgetting online marketing. If you are thinking other people are already offering what you have you are wrong.

There are more people out there waiting to hear your message who can only hear it uniquely from you than you can ever get to in your life time. Your online marketing is your way to those future clients.

The following tips will assist you in moving forward with your plan.

Tip 1: Chose one strategy: Chose the online marketing strategy that you feel the most comfortable with. Select one that is the most in alignment with your communication style. If you like to write, articles are perfect. It will be easier and more fun for you to work on it.

Tip 2: Schedule 15 minutes today: Get a kitchen timer and set it for 15 minutes minimum. This is a good strategy to put you in action right now and perform a task that is important for your business. You can always add another 15 minutes when it beeps.

Tip 3: Focus on that strategy for 7 days: Be consistent and practice the same strategy for at least 7 days until you have accomplished a full task cycle, from the first line you wrote to the publication of your article online. Once you did it, it will be easier and faster to complete a second cycle of the same strategy.

Chose your strategy, schedule some time and stay focus. Those are the 3 things that will put you on the starting path of implementing you online marketing strategy.

Small Business Online Marketing for Affiliates

To be successful online, a large part of your attention will be focused on marketing and advertising your business. And this is your primary concern as an affiliate. As an affiliate, you won’t need to worry about product creation, distribution, payments, returns, credit card processing, etc.. Your primary goal is to drive traffic. Your sole concern is marketing and advertising. And to be successful at this, you need to master as many of these different advertising avenues as possible.

Now there’s a growing concern amongst affiliates that they aren’t making as much as they used to, due to savvy shoppers cutting out their affiliate links. To protect your affiliate income from savvy customers and link thieves try these 4 methods.

Here are 4 Methods to Increase Your Affiliate Income:

1) MASK YOUR LINKS

Many savvy customers know that they simply have to remove your affiliate link, and maybe change it to their own to get credit for the commission. Whatever they do to change it, you’ve just now lost your affiliate commission. So mask your links with a re-direct or use of a javascript/php link.

2) CHECK YOUR LINKS REGULARLY

Check your links periodically to ensure that they are working correctly. There are times, for instance, when sites go down due to server problems or other unexplainable reasons. If your links are non-functional, you may be letting profits slip by.

Additionally, stepping into the shoes of your customers, when you visit links that are dead, it often puts your business in a negative light. So make sure your links are valid and are up and running correctly. You can always check Google for software or online programs that will help validate to check the links on your site. Simply search for “link validator” or “link checker” on Google.

3) CHECK YOUR AFFILIATE PROGRAMS REGULARY

Change occurs rapidly online. Programs come and go. To ensure that the affiliate program is still running, and that your affiliate links are still valid, make sure you check-in every once in a while to ensure that your chosen affiliate program and associated links are still operational. Remove any dead links when you find them right away.

4) GET YOUR OWN WEBSITE

There are numerous advantages when promoting your own site with your affiliate program on it, versus promoting just the affiliate link itself. For one, you can control everything on your site. For instance, you can capture email addresses on your site or promote other affiliate programs if you so chose. You’re building an asset by getting links and traffic coming to your site. Plus, if you need to make changes or cloak links you can do this very easily by having your own site. Plus, your own site will allow you to present a professional URL to the online community instead of a complicated affiliate URL.

You can easily market your small business online as an affiliate. By masking your links, checking your links and affiliate programs regularly, and getting your own site, you can dramatically increase your online income starting today. Gook Luck!