The mobile media explosion has arrived!
Unless you are so ‘out of touch’; you will most possibly be familiar with the Smartphone gripping the world. iPhone, Blackberry, Samsung Clone and Nokia: Everywhere you look someone will be using a handset to text, email, search the internet and most importantly in the case of small businesses and self-employed, promoting the use of invaluable internet marketing strategies for companies.
Online marketing for local business has become massive and is increasing at a phenomenal rate daily. It is predicted that by 2013 more than 35% of all searches will be done from mobile devices, this calculates to approximately 1 billion local search results to mobile users, the knock on effect being that businesses will benefit with increase in custom through the dramatic rise in clicks and local searches.
iPhone is big business. Mobile marketing, especially locally, is one of the fastest growing means of publicity. 15% of iPhone Applications (Apps), are local. Hence the urge to small or local companies to embrace these new opportunities to develop a simple, yet highly effective means of increasing business in today’s economic climate. Internet marketing for local businesses is at the fore-front of today’s advertising campaigns and as discussed, is evolving at an extraordinary rate.
Various strategies for local businesses to consider when interested in online marketing include, establishing exactly how people are searching for you. A recommendation for this is to ask a few people to search for your business via a local search online. For example, an outdoor shop could be ‘Outdoor pursuits in Hexham’, or simply ‘Camping’. This exercise will provide information regarding people’s search approaches and how easily they differ. For example, on an iPhone they could use a search engine such as Google, or an online application built in to the phone, they could also make use of a local ‘App’. This produces three different approaches, with three different results.
If your business takes action now and remains one step ahead of the competitor; if you implement the online marketing for local business approach and increase your online searches and clicks, then obviously your profits will reflect these actions.
Basically, if businesses register with the most appropriate and best online marketing company for them, and act before this knowledge becomes widely implemented, this knowledge will lead them to literally jump over and take the lead in the market.
Use a local company who know the area: No use enlisting the help of a city dweller if you are a business in a market town. Use a company with whom you can meet face to face to discuss things in detail. Use a company who are experienced in the provision of internet marketing strategies for self employed and small businesses. Enlist the help of a company who do not fob you off with just phone calls or emails.
Prepare yourselves for the rise in publicity, advertising and promotion of your business. Most importantly, get ready for the increase in customers when you see your business hit the number one spot in the rapidly expanding world of mobile marketing.